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Androma Nebula

Customers = Profits. All else, are overhead.

Customers used to ask me.... What is it that has made the most impact, in your 30 years of marketing career? Today, I would like to share this short story with you...

Featured Article by Tony Koh - Bsc MBA

During a lecture, I pointed out to the professor that what he is teaching us, is contradicting what he has written in his book.

The professor responded....

"Tony, I am amazed at you!
For thinking that I have
stopped learning".

Enjoy!

Once upon a time
there was a wood cutter.

He bought a new axe. With it and happily, he could easily cut-down 10 trees a day.

As the days and weeks came to pass, he noticed that he was working twice as hard...

And manage to cut-down only half as many trees. He knew that the problem lies with the axe but requires confirmation.

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Woodcutter seeking opinion from wise-man

Woodcutter continued to work harder and harder.

A wise-man was passing by and the wood cutter quickly took the opportunity to seek an opinion.

The wise-man stroking his beard, said; "Your axe is blunt, it only need sharpening".

Oh! Exclaimed the wood cutter, I agree with your diagnosis. But I am busy trying to cut-down more trees everyday and I don't have enough time... off he rushed, back to work and continued to work twice as hard.

Have you learned
something today :o)

What we think and what we know or what we believed, in the end, is of little consequences. The only consequence is what we do.

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