HTML formatted email don't contain Text,
some ISPs automatically delete anything
without text in the body of the email.

Is it better to send HTML email or plain TEXT?

HTML emails are ideal if you are sure that recipients can view them because it will display the email message exactly the way it looks like on the web. The advantages are: tracking recipients click through rate, interactive hyper links, pop-up windows, embedded sound, movies clips, images and survey forms, etc.

Disadvantages, to prevent virus from spreading many recipients or corporations system disperse email as text only or constrained by policy to to disperse HTML emails as text message. Some version of email client or users of AOL can't read HTML emails, and your HTML email will look like goobelygook. See: HTML or TEXT

HTML formatted email don't contain Text therefore, some ISPs automatically delete anything without text in the body of the email. Note: Delete without bouncing them back to you, hence, you won't know if it was received or not.

HTML stands for hypertext markup language, created specifically for the World Wide Web and consists of commands inserted in the text of a document to tell the web browser what typefaces to use and display it on the screen as a webpage. See: HTML or TEXT

Although HTML was originally designed for web browsers, the same technology is also incorporated into email programs like; MS Outlook Express or Eudora and when they are HTML enabled, anyone can email an entire webpage to you and it will display exactly the way it looks like on the web. You can also click on a link in the page to launch your web browser and go directly to that site (if you are online).

Rich Text Format (RTF) is a standard formalized and developed by Microsoft Corporation for specifying formatting of documents. RTF files are actually ASCII files with special commands to indicate formatting information, such as fonts and margins etc.

RTF file format enables you to save text files with an .rtf file name suffix, in your word processor with formatting, font information, text color, and some page layout information intact and intended for exchange among all kinds of word processors with different operating systems.

ASCII is a standard developed by the American National Standards Institute ANSI to define how computers write and read characters--used by most operating systems, but not by Windows NT

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