About group or mass email mass marketing strategies for fast results

Select one of these simple marketing strategies
and start using it in your business.

It won't take much time or effort and you'll see results almost immediately. You'll enjoy a
permanent increase in your sales volume for a
very small increase in your expenses...Bob Leduc

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3 Simple Marketing Strategies

Power Phrases Increase Your Sales

3 Simple Marketing Strategies
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by Bob Leduc

These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate continues as long as you continue using them.

1. CREATE A SPECIAL COMBINATION OFFER

Combine several of your products or services into a Special Combination Package with a price lower than the total cost of buying each item separately. Promote it as a Special Offer for a limited time. When you pass the expiration date, replace it with another Special Combination Offer using a different selection of products or services.

Special Combination Offers increase your total sales
by motivating hesitant customers to buy now so they can get your "good deal". Special Combination Offers
also increase the size of your average sale. And bigger average sales generate more total profit for you.

TIP:
After you develop 3 or 4 different combinations you can continuously recycle through the same series of offers. This enables you to continue promoting Special Combination Offers without taking the time to create
new ones.

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2. SINGLE OUT A SMALL CUSTOMER SEGMENT

Look for a narrowly defined niche within your targeted market. Identify a specific group of potential customers with a strong need (or desire) for the benefits provided by your product or service.

Create a special version of your advertising catering to the specific concerns and needs of prospects in this new market. Customize your sales message so each prospect perceives your product or service as the perfect solution to their unique needs.

For example, one person selling a lead service to small businesses noticed that many of her clients were network marketers or real estate agents. She created a customized web site for each of these 2 niche markets. The sites looked similar. But the content was different.
A visitor to either site could assume the lead service applied exclusively to their industry.

BONUS: A highly defined, small niche market also insulates you from competition. Other small businesses are likely to overlook it. And large businesses completely ignore small market segments.

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3. ESTABLISH A SUBTLE REFERRAL PROGRAM

Referrals from customers are easier to sell than cold prospects. And they don't cost you anything. It's too bad you get so few of them.

You can generate a continuous flow of referrals with a simple but subtle Customer Survey. Send it to your customers by postal mail, email, fax or post it on your web site. The survey I use asks only 3 questions:

1. What did you like best about our (product or
service)?

2. What can we do to improve the value of our
(product or service) for you?

3. Who else do you know that wants to (state the
benefit provided by your product or service)?

The first 2 questions focus attention on the benefits
you provide. Your customers are more likely to volunteer referrals at the 3rd question when they are already thinking about the value of those benefits.

BONUS: You also gain something from the answers you get to the first 2 questions. The first question often generates a response you can use as a testimonial (with your customer's permission). The second question may provide an early warning of a problem you need to correct...or it may alert you to an opportunity you can exploit.

Select one of these simple marketing strategies and start using it in your business. It won't take much time
or effort and you'll see results almost immediately. Then repeat the process with each of the other 2 strategies until all 3 are part of your marketing system. You'll enjoy a permanent increase in your sales volume for a very small increase in your expenses.

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Power Phrases Increase Your Sales

Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters and other marketing messages.

Why Power Phrases Trigger The Buying Action?

A power phrase helps your customer visualize how they will feel when they own your product or use your service. It generates an imagined feeling and motivates your customer to convert that feeling into reality.

Most of your customers make an emotional decision to buy from you. They may look for logical reasons to justify their decision. But their decision to buy is usually an emotional decision instead of a logical one.

Power phrases increase a customer's desire for your product or service and trigger an emotional decision to buy.

How To Create A Power Phrase

Creating a power phrase is easy. Start by listing some of the major benefits your customers get when they buy from you. Then combine a few highly descriptive action words about one or more of those benefits into a short phrase.

Here are some examples of power phrases used by 3 different types businesses:

"Fast! Easy! Very Low Cost!" (For a product or service business)
"I'll help you myself! That's why I can guarantee results." (For a service business)
"Work you enjoy, more money to spend and more time to spend it." (For a business opportunity offer)

Use High-Impact Words

Look at the words used in the above 3 power phrases. Many are high-impact words (fast, easy, very low cost, help, guarantee, enjoy, more money, more time). Power phrases use high-impact words to create high-impact statements.

TIP: Use short and clearly understood high-impact words for your power phrases. They create a dramatic word picture in your customer's mind without drawing attention to the actual words you use.

A Series Of 3 Words Or Phrases

Here's a special tip based on my personal experience. Create some of your power phrases using a series of 3 words or 3 groups of words. For some reason a series of 3 words or phrases seems to produce a dramatic and memorable image in a customer's mind.

My most effective power phrases usually combine 3 words or 3 groups of words together in a series. For example:

"Save time. Save money. Get immediate results."
"Fast! Easy! Very Low Cost!"
"Enjoy it at home, in the office or in your car"
"Guaranteed on time every time or it's free"
"Power, Performance and Speed"

Use the information in this article to develop power phrases for your products and services. Then include those power phrases in your web pages, sales letters and other marketing and sales messages. They will immediately increase your sales.

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About the Author:

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual:

"How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards"

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