About crm email broadcast that sells

Build an emotional rapport.
People enjoy buying from a salesperson who
they feel is interested in them, not just their order.

You sell by being different! Perhaps it won't work 100% of the time, but it is possible that sales could double or triple by being a little more creative...

Biz-Tips - by Dr. Kevin Nunley

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How to be Remembered

The Importance of Referrals

Increase Sales By Being Your Own Customer

Get New Business from Old Clients

Sell With Less Technology...More YOU

Sell Clients What They Want

How to be Remembered
Biz-Tips - by Dr. Kevin Nunley

If a prospect says "who are you?" when they see you, you're in trouble. If you aren't a memorable salesperson, then your company isn't going to stand out in the prospect's mind either. Here are some strategies on how to be remembered.

Remember special events. You could send a birthday card to a person who has never bought something from you. Who knows? You might be the only person who remembered their birthday and they'll sign a contract with you the next day.

Make sure that your thank you notes are handwritten. This is especially important today in this computerized world. You can also fax or send a cartoon or article that applies to your prospect.

Learn you prospect's interests. For example, if they mention that they enjoy playing board games, then on your next visit bring them a small game. Make sure that the gift is inexpensive and appropriate.

Build an emotional rapport. Talk about things you have in common. People enjoy buying from a salesperson who they feel is interested in them, not just their order.

You sell by being different! Perhaps it won't work 100% of the time, but it is possible that sales could double or triple by being a little more creative.

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The Importance of Referrals
Biz-Tips - by Dr. Kevin Nunley

Set yourself up for success by asking for a referral from an existing customer. It is the most powerful form of marketing you can use. It is also probably the least expensive. Referrals have more impact than any other marketing strategy or advertising. It quickly opens doors for new customers.

Many salespeople forget to ask their customers for referrals. A satisfied customer is usually glad to help you and will provide a strong testimonial for your company. A referral will generally accelerate the sales cycle because your prospective customers rely on the confidence and trust that your existing customers have for you.

Treat your customers with respect and let them know you value them. People like to feel important. Let them know that they are. Tell them you feel they would be a great source of referral business. You will find that people appreciate feeling important and they will feel confident about referring others to you as a result.

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Increase Sales
By Being Your Own Customer
Biz-Tips - by Dr. Kevin Nunley

Customers are the center of your business. If your customers aren't satisfied, then they won't stick around. You need to keep them happy by understanding exactly what they want. The first step is to find out WHY they might want your product or service.

To do that, you need to put yourself in their shoes.

As a customer, you often shop for a new product or service because you are dissatisfied with something and want to change it. What will stimulate you to buy? The price? The speed of the service? Understanding what it is that makes your customer want to buy gives you a big advantage.

It is also important to know how you can do the best job for your customers. Make your customers want to come back. Treat them how you want to be treated. Remember that you are also a customer yourself. Think about what affects your own shopping experiences.

What do you like about certain companies?
What do you dislike?
What makes you feel satisfied with a purchase when you leave?
What makes you want to do business with a company again?

Answer these questions yourself and you will get a better understanding of how to motivate customers to do business with you.

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Get New Business from Old Clients
Biz-Tips - by Dr. Kevin Nunley

Don't focus all your efforts on getting new clients. A profitable source of income can be getting new assignments from clients you already have.

One way to get your clients to give more business to you is to make your services available to other people in their company. You will have an advantage because the client is already satisfied with your work.

At the beginning, it is important to concentrate on what the client hired you to do. Do your best on the project and amaze them with your ability. Then, you can bring up the subject of helping them in other areas and talk about your experience. The client may hire you in another area of your expertise.

You don't want to pressure clients about giving you other types of assignments. A good way to let clients know what you can do without bothering them is to send samples or photos of jobs completed for other clients. Attach a short note to the cover that says hi or gives a description of the project.

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Sell With Less Technology...More YOU
Biz-Tips - by Dr. Kevin Nunley

Many people who sell aren't as effective as they could be.

They're using technology as a replacement for their sales efforts. Technology should be a support system. YOU are the salesperson. And when it comes to selling to real people, a real sales person can beat anything else.

Be proactive, make phone calls, download materials from your website and get them to your prospects. Doing the work for the prospect impresses them and builds trust.

Use your web site as a reference, but also email, mail, and fax information to people. When you appear to be doing some of the work, prospects are more likely to become customers.

Remember to check your voice mail often. It's important to return phone calls as quickly as possible so that your customer feels valued and worth your time.

Many of us have become so wrapped up in technology that we sometimes over estimate our prospects' willingness to use technology. While technology is a wonderful tool for any business (mine couldn't run without it), give customers a break from technology when you can.

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Sell Clients What They Want
Biz-Tips - by Dr. Kevin Nunley

Clients want to feel comfortable during a selling process. Just because you might like to be approached a certain way, doesn't mean that your client will. Every client wants to be sold in a way that fits them personally. There are four common personality types that customers fall into; Expressive, steady, dominating, and analyzers.

Expressive people view the world positively. They are comfortable socially and like to interact with others. They are often recognition-oriented and seek out situations where they can be the center of attention. Expressive customers want to be sold by a sales person who shows interest in them as a person.

They enjoy presentations that are entertaining and fun, Don't hurry them into a decision! Let them talk while trying to direct them to a mutual agreement.

People who fall into the "steady" category are positive like the expressives. However, they are more comfortable being behind the scenes, not in the "spotlight". Steady people are not risk-takers and are often resistant to change. They want to be sold in a way that is non-threatening. They must feel that you are trustworthy and credible. Make sure that you listen to them and are sincere.

Dominators are usually very suspicious. They feel that people are out to get them. They don't like wasting time and are eager to get on with things. They often make decisions very quickly and hardly ever change their minds. A dominating person would be sold by someone who is prepared and organized. A sales person must be direct and get to the point with them. They want a salesperson to respond to their ideas. Make sure that your facts are straight and you provide them with references.

People who are considered "analyzers" are also suspicious. They, however, are very detail oriented. Analyzers are perfectionists and love facts and details. They don't show a lot of emotion, and don't like people who do. Analytic people expect you to provide them with a lot of information. They want you to be well-prepared and thorough. Make sure that you ask clear, logical questions. Above all, avoid pursuing them, and give them time to think.

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About the Author:

Media reporters are prowling the Net looking for stories.
Have Kevin write your professional press release. Put it
on your site, register it with search engines, and harvest
the free publicity that comes your way. http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-253-4536

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