About customers buying again with email crm strategies

How to sell to customers again and again!
To stay in business these days you must persuade
your one time purchasers into buying again and again.

Show your customers that you care about their business. Send them surprise gifts once in a while. You can always include a subtle offer with each card, invitation or gift...Larry Dotson

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	How to Sell to Customers Again...
	Strange & Twisted Copywriting Tactics...

How To Sell To Customers
Again and Again!
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by Larry Dotson

You're always going to have people that buy once and never purchase again. Once they quit buying, that's lost revenue for your business. To stay in business these days you must persuade your one time purchasers into buying again and again.

First, you must set up the process to re-contact them after they order. This will remind them that you're still in business, ready and willing to sell to them again. Ask visitors to sign up to your free e-zine, associate program, mailing list, opt-in list, etc.

Now that you have the opportunity to re-contact them you must learn their future needs and wants. When you send them any information remind them that you're open to any questions or advice and give them a customer satisfaction survey. This kind of data can be useful to successfully present new offers and products to them.

Next, you can send your back end offers. Give your customers plenty of incentives and deadlines to order. You could offer them a discount for ordering before a certain date. Tell them "first come first serve" you have only so many left in stock. Offer them bonus products if they order in a certain number of minutes.

All these techniques can greatly increase your chances. Finally, show your customers that you care about their business.

Mail them greeting cards on holidays and birthdays. Send them surprise gifts once in a while. Invite them to company get togethers and parties. You can always include a subtle offer with each card, invitation or gift.

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3 Strange And Twisted
Copywriting Tactics!
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by Larry Dotson

1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them.

For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel?

With this technique you wouldn't be making those unbelievable claims. Your prospects would know for sure you're not lying to them. It will increase your credibility and make them confident enough to buy your product. Using a percentage makes it easier for your prospects to understand just how much better their situation could be.

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2. Stun your prospect by telling them the negative things they are probably thinking about your product or business. Then tell them the negative effects of thinking negative about your product or business.

For example: You're probably thinking this marketing book is like all the rest you've wasted your hard earned money on and you'll go on with your business losing sale after sale until your finally have to go out of business.

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3. Give your prospects an image of two different paths they can take; one if they order your product and one if they don't.

For example: Imagine yourself at an intersection and you clearly see two different roads on which you can turn on. One where you can chose not to buy our product and continue to have your problem or one where you can buy our product and eliminate your problem. Which road will you chose?

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About the Author:

1000 Ways To Write, Create, Package and Sell Information Products! *FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates!" Just add your product info and...BAM! You've just written a hypnotic sales
letter in a few minutes! Visit my site to download
it: http://www.ldpublishing.com

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